About Us

Where it all started

Robert Fryers and Neil D’Souza-Mathew spent the first decade of their careers developing some of the world’s most advanced sensing technologies for challenging applications like medical implants and F1. In 2017, Neil persuaded Robert to take a look at the relatively unglamorous world of insect pests, where the tools available to the industry hadn’t significantly changed for decades.

They found a world dominated by the inefficient practice of going to a farm, forest, or a warehouse with a pen and a pad to look for damages caused by pests. By the time insect problems were identified it was already too late, the damage was done and the infestation had spread.

They realised that an early warning system, based on modern technology, could transform outcomes by reducing losses and business disruption.

The founders shared the vision for a cost effective, automated and real-time monitoring platform that could be applied to any insect. Powered by proprietary IoT hardware and advanced algorithms, this vision has been realised and Spotta is now deploying it around the world.

Our Mission

“Insect pests are a massive and largely unrecognised challenge, costing $0.5Tn every year. High intensity insecticide pesticide use can’t carry on. We’re bringing advanced technology to make a step change in the sustainability and cost effectiveness of how the world manage insect pests”

Robert Fryers

Founder and CEO of Spotta

Our Core Values

We are ambitious

We set bold goals for ourselves, our company & the impact we’ll have on the world

We are agile innovators

We make world-leading technology to solve problems that others can’t

We are helpful experts

We provide data and insights that enable better decisions and add real value

We deliver & follow-through

Our service, processes and teams are robust, scalable and sustainable

Meet Our Team

From Spotta’s base in Cambridge, UK our energetic team brings together world leading entomologists, engineers and sector specialists to build a high growth business based on advanced technology and sustainability.

Robert Fryers

Founder & CEO

I love to build stuff and at Spotta I'm really proud to be building an amazing team to make us the world leader in sustainable insect management, through our unique technology. Outside work, I’m (re)building a house. (And a boat, and an awesome electric go-kart for my son).

Neil D'Souza-Mathew

Founder & CTO

I direct our brilliant R&D team at Spotta to create new technologies and turn them into the products we deliver. I've spent 14 years working in technology and product development across a range of industries, after a 1st class Engineering degree from Cambridge. I enjoy bouldering and critiquing Indian food.

Paul Anson

Chairman

I am an angel investor in tech and life sciences and support early-stage businesses and scale-ups through mentoring, board roles and coaching. Having held Chair, CEO, COO and technical leadership roles, I have particular expertise in scaling teams and operations, commercial channels, partnerships and fundraising. I studied Engineering at Bristol University, and I've worked in various senior management positions including Team Leader at Cambridge Consultants. I co-founded Inca Digital Printers which dominated the large format flatbed market. After successful scaling and trade sale, I joined Cambridge Angels and went on to invest in over 25 tech and healthcare start-ups where we have enjoyed a number of positive exits.

Mike Payne

Finance Director

With over 20 years of CFO experience across a wide range of industries, both large and small, joining a company like Spotta was an easy decision. Having previously Co-founded start-up Inca Digital Printers that was recognised by the Times Tech Track as one of the fastest growing companies in the UK, I recognise a company with fantastic potential and great aspirations for growth. I thoroughly enjoyed my previous start-up experience so more than happy to get another chance to get stuck in to make it happen all over again.

Rohan Seery

Head of Commercial

I’ve worked in both big companies and start-ups, helping teams grow in B2B data, analytics and content companies. I love the energy of start-ups, where small teams move fast and put customers at the centre of everything. At Spotta, my role is to bring sales, marketing and sector together to help us grow in a sustainable way. What motivates me most is building collaboration across teams and finding simple ways to overcome challenges as we scale and keeping humour alongside the hard work.

Rob Alner

Head of Manufacturing

I joined Spotta in 2021 to manage our supply chain and production facilities. Prior to joining Spotta, I spent 5 years at Jaguar Land Rover, building innovative teams to identify and implement new manufacturing technologies and processes. I have a first class degree in Manufacturing Engineering from the University of Cambridge and am a chartered engineer with the IMechE.

Jordan Docker

Firmware Lead

An Oxford graduate (1st class in Engineering Science) amongst the Cambridge alumni, I joined Spotta in 2020 from Cirrus Logic, a specialist low power semiconductor company. I enjoy working with low power data processing algorithms, including embedded image recognition. Part of my role is to conduct robust, test-driven development for the embedded platforms we use in our smart pest monitors.

Tom Sillence

Software Lead

Having founded my own successful tech business I know what a startup needs, and at Spotta I'm back doing what I love - solving problems with ones and zeros! I have a 1st-class degree in Computer Science from Cambridge University, and I joined Spotta in 2022, bringing 20 years experience developing software for businesses large and small, serving some of the most demanding customers in the world.

Dr. Victor Kang

Lead Scientist

I joined Spotta in 2022 and bring expertise in entomology, insect-plant interaction, biochemistry, and modelling. I currently lead our scientific efforts, including work on lure selection, trap design, and experimental design and analysis. Before joining Spotta, I was a Postdoctoral Researcher in the Dept. of Bioengineering at Imperial College London, where I investigated insect behaviour and biomechanics. I hold a BSc in Biochemistry & Biophysics from Yale University and a PhD in Insect Biomechanics from the University of Cambridge. In my spare time, I enjoy travelling, taking photos, and listening to music.

Hanting Qin

Design Engineer

I joined in 2020 to work on product design, including design for manufacture and assembly - both of which are key to developing robust, reliable products. I hold a 2.1 in Integrated Design Engineering from the University of Bath, and have experience in designing experiments and developing liquid handling systems such as those used in our lure- dispensing technologies.

Dr. Emem Kingsley-Umana

Entomologist

I joined Spotta in 2021 as an entomologist. I have a background in the management of insect pests using pheromones. My role involves designing and executing experiments in order to develop effective insect trap designs. I am concluding a PhD in Agriculture from the University of Reading, United Kingdom.

Dilan Shamji

Prototyping and Test Engineer

I joined Spotta in 2022 to support the R&D group with testing and prototyping. I graduated from Sheffield University with an MEng in Aerospace Engineering. After graduation I joined an aerospace company working in a design engineering role. I enjoy the daily challenges at Spotta, working with cross-functional engineers in the development of our smart monitoring systems. I also support product deployments at customer sites, giving me first hand experience of our products in the field. I am a keen climber and enjoy bouldering at our local centre. I also like producing music and playing piano in my spare time.

Kelvin Baggaley

Bookkeeper

Ian Clarke

Workshop and Production Technician

Christina Norton

Office Manager

I joined the team in November 2023 after working for over 10 years in an administrative capacity for other Cambridge technology companies. My role is to support the everyday needs of the growing team. Each day is different and I rise to the challenges that a busy start-up experiences.

Varun Karkera

Firmware Engineer

I graduated with a degree in Mechatronics Engineering (first class honours) from the University of Auckland in New Zealand, since then I've been working in the medical device industry as a firmware engineer. I enjoy the day to day problem solving and seeing my code do things in real life. I joined Spotta in 2024 to work on the firmware for our smart pest monitoring.

Ed Moss

Business Development Manager, Hotel Sector

I joined Spotta in March 2024 as a Business Development Manager for global sales. I have worked in the luxury hospitality market both in North America and the UK and have a passion for the industry. I'm always on the lookout for new initiatives, hence why Spotta's innovation solution for the industry was of real interest to me.

Dominic Keighley

Business Development Manager

I am one of the Business Development Manager's here at Spotta, having joined in July 2025. I’m proud to be part of such an ambitious company and excited about the journey ahead. I’m passionate about sales and helping hotels across the world find the right solutions to help protect their businesses. My experience spans global sales roles across property investment and tech within the hospitality sector, giving me a strong commercial edge and a people-first approach. I’ve also spent several years in Dubai, where I built and led a sales team while working as a property investment consultant, adding valuable international experience to my background.

James Pollard

Commercial Client Development Lead

I joined Spotta in 2025 as an SDR, reaching out to hotels about the Bed Pod's early-detection system. Since then, I've progressed into the role of Commercial Client Development Lead, where I oversee our SDR team, maintain CRM cleanliness, and support a range of commercial functions across the hotel sector. Previously, I led a customer service sales team, which gave me a strong bias for clear communication, process, and results. Hospitality tech intrigues me because anywhere you can prevent a negative guest experience is worthwhile - for customers and staff alike.

Hugh Myers

Sales Development Representative

I joined Spotta at the start of 2026 as a Commercial Development Representative, and since then I have been speaking to hotels about the BedPod early detection system. As the first point of contact, it is great to hear the interest generated by what we do and how it aligns with the goals of hotels, and their managers, particularly in improving the guest experience, moving towards increased sustainability and safeguarding their reputations.

Oscar Temple

Sales Development Representative

I joined in 2026 as a Commercial Development Representative, contacting hotels globally to introduce and discuss the BedPod early-detection system. I am a keen climber and enjoy bouldering. I also like producing music and playing guitar in my spare time.

Tetiana Kotliar

Marketing Executive

I joined Spotta in 2026 as a Marketing Executive, and I'm truly excited to be part of a company that is replacing harmful pesticides with smart, sustainable insect monitoring technology that helps protect businesses, people, and the planet. In my role, I support marketing across different areas of the business, working closely with the team to create clear, useful content that reflects what we do and why it matters. I especially enjoy collaborating with different teams and being part of a team that is genuinely passionate about what we do. Outside of work, I enjoy yoga and art. They help me stay balanced and bring a bit of creativity into what I do.

Nat Foley

Production Team Leader

I joined Spotta in 2026 as Production Team Lead, bringing 14 years of experience from working on specialized thin-film pressure sensors. I was drawn to the company by its incredibly positive work environment and its commitment to continuous development. Beyond the production line, I have an extensive background in the motor trade, specifically in classic car restoration and track-day performance tuning. When I’m not in my workshop, I’m usually out walking my dogs or busy with home and garden improvements.

Alex Crawford

Customer Service Team Leader

I joined Spotta as a Customer Service Lead, bringing over 14 years of experience building and scaling customer service teams across tech, eCommerce, and regulated environments. I focus on improving customer experience through smarter workflows and building strong, long lasting client relationships. Spotta’s sustainable approach to pest control really resonates with me, using early detection reduces the need for harmful treatments. As an animal advocate, it’s important to be part of something that protects pets, wildlife, and the environment while making a real difference.

Join Us

Meet Our Advisors

Peter Finnie

Senior partner at Potter Clarkson (a leading IP firm) Specializes in IP strategy for start-ups (Investor in Spotta)

Prof. Sonny Ramaswamy

Director of the US National Institute of Food and Agriculture (2012-2018) One of the world’s preeminent agricultural entomologists

Peter Cowley

Chairman of Cambridge Angels President of the European Business Angel Network 14 times a founder + 76 startup investments (Investor in Spotta)

Dr. Romeno Faleiro

World’s leading researcher in Red Palm Weevil Awarded the prestigious 'Khalifa International Date Palm Award' by UAE Advisor to United Nations Food and Agriculture Organization

David Bowles

Managing Partner at The Yield Lab, European Impact AgTech Venture Capital Investor. (Investor in Spotta)

Tony Kypreos

Advisory Council for the UN’s Sustainable Development Programme (Accelerate2030) Lecturer at Cambridge Judge Business School

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